Development of Communication Strategy on the Example of BlackStar

Student: Efremova Sofya

Educational Programme: Management (Bachelor)

Year of Graduation: 2018

Nowadays, Russian music market is actively developing and represents an important part of our economic and social life. However, due to the lack of market and management research, this sector of the entertainment industry can be considered as under-investigated. In the context of marketing, it remains unknown how music products find and reach consumers. Therefore, it is significant to analyze what marketing tools music companies use in order to promote singers and increase their target audience. In the framework of the study, it is necessary to develop a communication strategy for a major player of the Russian music market - label Black Star.

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