The Strategy of Creating and Launching a New Product

Student: Mironova Ekaterina

Supervisor: Gulshat Suhanova

Educational Programme: Management (Bachelor)

Year of Graduation: 2018

The purpose of this paper is to develop a competitive strategy for bringing a new product to the market with its subsequent implementation. To achieve this goal, the theoretical aspects of creating competitive strategies were studied, various tools of strategic analysis and methods of analysis of the external environment were considered and examined, with help of which it was possible to analyze the market and identify its main characteristics. In addition, the concept of a new product was described by using customer development technology and the two year plan of growth was created.

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