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Educational Programme
Final Grade
Year of Graduation
Anna Tereshchenko
Geomarketing and its Application in Marketing Research
(Bachelor’s programme)
The purpose of this work is to identify the priorities of consumers in the process of choosing a place for the purchase of food (on example of a housing estate in Odintsovo). To achieve this goal, the following tasks were formulated:

1. To study the theoretical aspects of geomarketing;

2. Review the classification of its instruments;

3. Conduct an empirical study to determine the priorities of the location of the food store among the factors that determine the behavior of consumers;

4. Identify the success and failure factors of selected retail stores in Odintsovo;

5. Formulate recommendations for choosing a location for a new supermarket.

The main research problem can be formulated by the following question: "To what extent does the location of the store affect the decision to make a purchase in this store?".

The data of desk studies, the method of observation, a survey of 83 respondents, and statistical methods were used in the work. Based on the results of the work, the factors influencing the behavior of consumers in selecting a place for making purchases were identified and ranked.

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