Features of the Adolescent Loyalty Formation: an Empirical Study of Factors that Affect the Adolescent Loyalty Formation

Student: Azanova Anna

Supervisor: Daria Wijler

Educational Programme: Management (Bachelor)

Year of Graduation: 2018

In this paper, we investigate the factors that influence the loyalty of adolescents. The main purpose of this study is to create recommendations for companies based on the results of empirical research, ensuring the loyalty of adolescents to fashion retail companies. The work includes a quantitative and qualitative research, representing respectively a survey and an interview. The data obtained can serve as a basis for future research on this topic.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses