Psychological Features of Professional Education of Marketing Specialist in Business

Student: Afanaseva Lyudmila

Educational Programme: Psychology in Business (Master)

Final Grade: 10

Year of Graduation: 2018

This work is aimed at the development of methods of teaching adult marketers. In the market there are contradictions between the high requirements for marketing by business organizations and the inability of marketers to solve these problems,this contradiction is associated with the training of marketers, taking into account the psychological characteristics of adult learning and the demands of an ever-changing environment. The aim of our research is to develop a method of training professional marketers. The work contains theoretical and practical parts.

Full text (added May 30, 2018)

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