Development of a Marketing Strategy for Attracting Customers Based on their Typology

Student: Lekareva Anastasia

Educational Programme: Psychology in Business (Master)

Year of Graduation: 2018

A well-organized workflow allows the organization not only to make a profit, but also ensures the satisfaction of employees during their work. The technique described in the work is due to the ability to conduct a comprehensive analysis of the activity, to competently design the workflow, taking into account both the individual psychological characteristics of the employee and the tasks of a particular position, and the mission of the organization itself. This comprehensive approach allows you to choose the most effective position in the organization for a particular employee, to organize personalized training, to provide an opportunity for growth and development of the employee.

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