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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Irina Goncharova
Creation of the Training Program for the Personal Brand Development of the Business Owner
Psychology in Business
(Master’s programme)
2018
In addition to brand companies, individuals are becoming popular as well, which can stand out and lead. Entrepreneurs with a well-built and strong personal brand can receive more loyal customers, profits and connections with partners.

The purpose of the work is the development of a training program for the development of the entrepreneur's personal brand.

Practical significance consists in the possibility of using this training program in various organizations, as well as working with entrepreneurs of different levels

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