Axiological and Ideological Semantic Component of Colour Adjectives

Nowadays there is a huge wave of interest in the semantics of color, among semantics researches. This theme received support for the reason that in Russia the political situation arouses people’s interest. Every political movement, in turn, is based on axiological and ideological principles. If we appeal to the history, we can draw the attention of the fact that a lot of political ideologies use different colors as one of the unofficial headings. Communists are usually associated with red, brown is a well-established pattern of the fascism and green is a symbol of ecological parties. Furthermore, the concrete color may also have an axiological connotation or even combine several of them. For example, yellow means ‘sunlight’ in the axiological system of icons and has the positive assessment in the axiological scale (Pivoyev, 2013). However, the axiological and ideological components of colors are not well understood yet. In the resent report (Novikova, 2017) this aspect was dealt from the point of view of cultural studies. Another study (Radchenko, 2002) was based on the German language. The gap is in the fact that the unified system of semantic components of colors for the Russian language doesn’t exist. The main purpose of this research is to explore the ideological and axiological components of color adjectives in diachrony. The choiсe of the diachronic aspect was justified by the possibility to compare the collocations on several stages of the language development