Improving Marketing Communications to Promote Dental Services in the Internet: Foreign and Russian Experience

Abstract for the thesis: "Improvement of marketing communications for the promotion of dental services on the Internet: foreign and Russian experience" Institution: "NATIONAL RESEARCH UNIVERSITY "HIGHER SCHOOL OF ECONOMICS» Faculty: social Sciences Field of training: 38.04.04 State and municipal administration The work was done : Julia Zabelina Head of work: K. Sots. n., associate Professor E. A. Tarasenko The work consists of an introduction, three chapters, conclusion, list of references and application. Сonsists of: 109 pages, 13 tables, 29 figures, In the first Chapter were considered :Features of consumer choice in the market of dental services, as well as theoretical and methodological approaches to the promotion of dental services in the Internet environment. In the second, marketing research of clinics on the Internet and social networks was conducted. The third Chapter-recommendations for improving marketing communications based on research to promote dental services.