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Student: Petrova Elena

Educational Programme: Banking (Bachelor)

Final Grade: 10

Year of Graduation: 2019

Banking market is highly competitive nowadays, but the clients’ base remains the same from year to year with no significant changes. Big and small banks in Russia have a longstanding rivalry for the same clients, enticing them from a bank to a bank with better tariffs, brighter marketing, more interesting loyalty programs and internet bank functionality. In this work we try to analyze what factors are more important for the customers when choosing a saving product and a bank and what factors are the basic for managing deposit and saving accounts portfolio for a banks.

Full text (added June 2, 2017)

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