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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Varvara Rodchina
Practices of Urban Off-the-Beaten-Track Tourism
Cultural Studies
(Bachelor’s programme)
2019
The present study focuses on the existing differences between the form of off-the-beaten-track tourism and traditional mass tourism. The desire to explore the "real" city leads to a transformation in the tourism industry and change factors that urge people to go beyond the trivial and streamlined tourist consumption. The main purpose of the study is to analyze the degree of correlation and coincidence of the existing on specialized resources offer alternative tourism product with the views of tourists-consumers about the desired authenticity in tourism practices. The concept of implementation of authenticity in alternative tourism practices will be analyzed and the criteria of choosing the individual strategies of traveling in an alternative way to avoid popular tourist zones and to see the everyday life of the "locals” to be determined. While "ordinary" can be a synonym of the word "dull" for one group of travelers, it may be, in fact, associated with "real" and "authentic" for another group. It is also significant to search the difference between real tourists' requests with their own understanding as opposed to the prepared scenarios, offered by special applications and platforms, which guarantee the "local" way of city exploration. In this research will be used the qualitative form of content analysis of special applications for smartphones, which offer the tips, guides, and instructions for the correct local behaviour and exploration of the city. The method of the interviews also will help to elaborate on the motivation and narratives, which "new" tourists put in the process of discovering the non-commercial areas and stages of the city as well as motives and barriers for various alternative practices.

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