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Product Line and Branding of the Shop of Retrofuturistic Toys and Souvenirs "From Moscow to Cassiopeia"

Student: Tikhonova Karolina

Supervisor: Pavel Borisovsky

Faculty: Faculty of Creative Industries

Educational Programme: Design (Bachelor)

Final Grade: 8

Year of Graduation: 2019

The author set the task of developing a product line and identity for the store of retrofuturistic gifts and souvenirs "from Moscow to Cassiopea" (the idea of which was also created by the author). The shop specifically considers the topic of Soviet retrofuturism and the past of the USSR. The process of creating this graduate work includes not only the work as a designer and artist. The author was also a researcher, who studied the images of the future in the USSR, and then made a book (as a visual study) about it. This study allowed the author to make souvenirs, gifts and store identity historically accurate and thorough, helped to create a clear brand philosophy.

Full text (added May 10, 2019)

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