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Marketing Mix Development Based on Customer Behavior Research

Student: Troianova Ekaterina

Supervisor: Iuliia Olegovna Papushina

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Management (Bachelor)

Year of Graduation: 2019

Currently, there is a large number of national cuisine restaurants that seek to attract visitors. This research is designed to answer the following question: how to develop the elements of the marketing mix for a new Georgian cuisine restaurant. The research uses qualitative and quantitative methods. On the basis of the results obtained, a marketing mix and measures for its implementation were developed. This study can be useful for marketers, as well as for professionals working in the service sector and the restaurant business.

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