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Creation of Blockchain Startup Business Model

Student: Dubinin Yuriy

Supervisor: Nikolay Kazantsev

Faculty: Graduate School of Business

Educational Programme: Business Informatics (Bachelor)

Year of Graduation: 2019

It's no secret for anyone that blockchain is one of the main technological innovations, the importance of which can only be compared with the appearance of the Internet. Blockchain reduces costs, and sometimes completely eliminates expenditure in many areas of the economy. This is a revolutionary technology of the boundary of the application, which is not yet fully understood by people. Therefore, as it always happens, new technology attracts entrepreneurs and venture capitalists to create and invest in startups and new business models tied to a new technology. This final qualifying paper aims to find a niche in the blockchain market for startups and to create a relevant business model. The market of cryptocurrency, projects on the blockchain and fintech startups are being considered. Analyzed the experience of applying technological solutions and methodologies in the field of business modeling and the creation of decentralized applications. A comparative analysis of technological solutions theoretically suitable for the implementation of the business model and the development of value propositions is also carried out. Prototyping of a technical component of a startup has been made. In the practical part of the work, a business model is presented with a technical description and summary, as well as key implementation criteria with possible development strategies and analysis of potential risks during actual product launch on the market.

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