• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Determinants of Consumer Choice of Goods with Different Ethical Attributes

Student: Elizaveta Romanova

Supervisor: Marina A. Shabanova

Faculty: Faculty of Economic Sciences

Educational Programme: Economics (Bachelor)

Year of Graduation: 2019

Ethical consumption is a fast-growing worldwide tendency, which illustrates an important transformation of people’s attitude to consumption. That is why the determinants of ethical purchases are in the field of researchers’ interest. Previous studies were dedicated to establishing of general factors of ethical purchases. The aim of this study is to find out the most important ethical attributes for Russian consumers and the determinants of consumers' choice of goods with different ethical attributes. Moreover, in this paper we find out the determinants of consumers' refusal to buy habitual goods in case of unethical behaviour of producers. The study is based on the data collected by an online questionnaire. The approach to conducting this research includes both qualitative and quantitative methods. To analyze the data we estimate several binomial regressions according to different ethical attributes, existing on Russian FMCG market. We have got the results that demonstrate the difference between consumers' choice of FMCG with different ethical attributes.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses