Increase in the Effectiveness of Supply Chain Management in the Context of Globalization in the Pacific Rim

Russia's economic and social development is characterized by an increasing role of integration into the world economy, foreign economic relations, the realization of transit potential, and an increase in the competitiveness of domestic products and services. The favorable geopolitical position allows Russia to claim a leading position in the global transport and economic system as a trading partner and a transport bridge between Europe and Asia. Obviously, an important element in the implementation of logistics integration and the expansion of the transit potential of the Asia-Pacific region is the choice of the optimal route for the carriage of goods, since the cost of transporting a product almost by a third, and in some cases half, depends on the choice of transport route. The purpose of this work is devoted to the problem of evaluating the effectiveness of cargo transportation routes from the Asia-Pacific region, reducing transportation costs and increasing the volume of goods transported, which directly depend on the choice of an effective route and method of cargo delivery, where the following tasks were pursued: • Research and systematization of existing routes for the delivery of goods and their role in the transit-import potential of China; • Market research in the Asia-Pacific region and identification of the main logistic schemes and key areas of imported products; • Analysis of foreign / domestic literature sources highlighting current problems associated with import-export transportation of goods from the APR countries, presenting various options for solving them; • Analysis of the transportation routes under study using the “Decision Making under Uncertainty” method; • Analysis of various options for cargo delivery using the “General Logistics Expenditure Models”; • Identification of areas of equal value in the European Union and taking into account their distribution channels. The originality and novelty of the work lies in the fact that there will be a detailed analysis of the current situation of the route component of the transit flow and a technical tool is developed that will make it possible to take into account all the logical costs and determine the efficiency of transport schemes, as well as optimize the cost of the transportation process. According to the results of the research, a model was proposed thanks to which it is possible to carry out a detailed assessment of transport route projects and evaluate their practical effectiveness. Based on this methodology, the most efficient transportation route was determined, passing through the territory of Russia, China and Mongolia by rail with further transshipment in the port of St. Petersburg and sending to European ports. When organizing transportation on this route, companies can increase their efficiency and reduce their logistics costs.