Promotion of Russia as a Destination for Chinese Luxury Tourism

This paper analyzes the travel motives of Chinese high-end tourists traveling to Russia, access to information channels, reserved product channels, most popular Russian tourism products, attractions and cities, and explores why Chinese high-end tourists choose Russia as their travel destination. And research and analysis of China's high-end tourist hotels, travel agencies preferences for Russian tourism companies can better understand Chinese high-end tourists to help. Based on a series of research data, this paper analyzes the service quality of high-end hotels in China's luxury hotels and online reviews. It also summarizes and analyzes the Russian tourism products and services provided by China's high-end travel agencies for high-end tourists in China. Russian public network red tour and China's high-end custom tour difference, and from the price, route, theme, service, Chinese website and other aspects of analysis of travel to Russia and other European countries, analysis of Russian local travel agencies and other countries to attract Chinese luxury The example of tourists gives rise to the problems in Russia's development of high-end tourism in China. On this basis, we interviewed Chinese luxury travel agencies and hotels to study the marketing strategy of destination Russia to attract Chinese high-end tourists from two aspects of Russian hotels and travel agencies. Through these developments, we can use our unique tourism resources to better attract Chinese luxury tourists. .