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Development of the Company's Development Strategy on the Example of the Company Kadrin

Student: Prugova Ekaterina

Supervisor: Olga Tishchenko

Faculty: Graduate School of Business

Educational Programme: Management (Bachelor)

Year of Graduation: 2019

The theme of the final qualifying work is: "The development of the company's development strategy on the example of the company "Kadrin". The amount of work is 108 pages, 32 sources of literature are used. The object of this work is the construction company "Kadrin". The subject of the work is the strategy of development of the organization in modern conditions. The purpose of this work is to develop and implement a strategy for the organization of "Kadrin", specializing in the construction of wooden houses made of laminated veneer lumber, which will increase the competitiveness of the company in the market of wooden housing and determine the actions for its further development. The work consists of three chapters. The first Chapter reveals the theoretical foundations of the enterprise development strategy. The second Chapter analyzes the external and internal environment of the company "Kadrin". The third Chapter includes the development of recommendations for adjusting the strategy of the company "Kadrin" on the basis of the results of the analysis and its implementation. Thus, the paper presents not only the methodological basis of strategy development, but also the practical application of certain methods in the real market environment, as well as the proposed options for the development of the company, which are of practical importance for its future activities.

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