Digital Marketing Promotion of Sports Services in Amateur Football

Student: Kozlova Evgeniia

Supervisor:

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Experience Economy: Hospitality and Tourism Management (Master)

Year of Graduation: 2019

The work is devoted to the study of the promotion of sports services in amateur football by the instruments of digital marketing The first chapter examined the theoretical foundations of the provision of sports services, as well as promotion through digital marketing. An analytical review of foreign and domestic works studying this issue was carried out. The second chapter is devoted to the research methodology. The research strategy was described, as well as the methods used in this study. The third chapter describes the activities of the organization under study, shows the results obtained using the selected research methods. In conclusion, the main conclusions of this study are made, and recommendations are given on how to improve the activities of the organization under study.

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