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Relationship Between Values, Motivation For Instagram Use and Self-esteem

Student: Liubov Shokina

Supervisor: Ekaterina Bushina

Faculty: Faculty of Social Sciences

Educational Programme: Applied Social Psychology (Master)

Final Grade: 8

Year of Graduation: 2019

Due to growing popularity of Instagram social network in Russia, the actuality of studying psychological differences of its users has arisen. The present research sets a goal to study the interconnection between basic human values, Instagram behavior (Instagram intensity and involvement in its use), motivation type of its use and self-esteem. 940 participants from Russia took part in the study. The study concludes that, on average, women, in comparison to men, are more involved in Instagram behavior and the number of Instagram followers affects their self-esteem. By the results of regression analysis, there were found interconnections among Instagram behavior (intensity of use and involvement in SNS community), motives of its use and self-esteem with gender particularities. “Active” Instagram motive (posting and interacting) positively affects women`s self-esteem, whereas intensity of Instagram use and involvement into Instagram community negatively influence on male`s self-esteem. Also, there were found interconnections between basic human values, Instagram behavior (intensity, involvement) and motives of Instagram use. These results are found to be congruent to those, got during previous research. However, there are also new theoretical findings that haven’t been mentioned before and may serve as a base to future research.

Full text (added May 20, 2019)

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