Strategies to Enter the US Market of Video Production for Russian Companies

Short presentation videos have become one of the most effective work tools that attract the attention of a new, ever-growing global audience. Creating such content helps to give a vivid description of the company, making advertising more emotionally charged and helping companies significantly increase sales of their products or services. However, the volume of such services in Russia is quite narrow, especially compared to the American video market. In connection with the desire of many enterprises in Russia to expand their capabilities, they see a growth point when entering the international level and new markets. This will effectively increase scalability. This topic is key for most studios and production companies, so they are looking for foreign customers and partners. Questions in this area are covered slightly and need some work. In this study, the object is the US video production market, taking into account the trend to increase spending on digital advertising, and the subject is the direct strategy for entering a new market. The main goal of the study is to explore the possibilities and determine strategies for how Russian companies can enter the world's largest market for video content, what they should consider before they even think about scaling.