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Analysis of Practical Use of Virtual Goods in E-Commerce

Student: Kondrashchenko Yaroslav

Supervisor: Dmitry Sergeevich Protsenko

Faculty: Graduate School of Business

Educational Programme: Electronic Business (Master)

Year of Graduation: 2019

In this paper, I have analyzed the main methods of practical use of virtual goods in E-Commerce, identified the main advantages and disadvantages of each of them, and based on it developed and described a payment system model that uses virtual goods for its work. The relevance of the study is confirmed, on the one hand, by the ever-growing market of virtual goods, and on the other hand, by the obvious lack of scientific literature that would comprehensively describe all the features of this scientific field. The main tasks of the work are: 1. Definition of basic concepts related to virtual goods. 2. Description of the stages of the development of virtual goods as a separate concept, and as an object of electronic commerce. 3. Definition of the main methods of practical use of virtual goods in e-commerce. 4. Analysis of selected methods and specification of their advantages and disadvantages. 5. Prediction of possible options for the development of both the virtual goods and the most promising options of their use. 6. Development and description of a payment system model based on virtual goods. Performing all the tasks allowed me to achieve the main goal of the paper and develop a payment system model that uses virtual goods generated by the blockchain technology. Performing all the tasks allowed me to achieve the main goal of the paper and develop a payment system model that uses virtual goods generated by the blockchain technology.

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