Comparative Analysis of the Global Brands in CPG-Companies: Impact on the Financial Performance and Consumer Behavior

Student: Gracheva Aleksandra

Supervisor: Evgeny M. Krasavin

Educational Programme: Economics (Bachelor)

Year of Graduation: 2019

This research paper examines the interdependence of the brand, the financial condition of the company and consumer behavior. The study conducted a statistical analysis of the FMCG market, a financial analysis of financial statements, an assessment of the economic value of the brand. The hypothesis about the significant influence of the brand on the company's economic activity and monetary indicators is confirmed.

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