Project "The Labyrinth": the Formation of a "Lively Silhouette" of the Consumer

Student: Novozhilova Ekaterina

Educational Programme: Transmedia Production in Digital Industries (Master)

Year of Graduation: 2019

This thesis was written as part of the creation of the group project work "The Labyrinth" - the transmedia Board game with elements of augmented reality (AR). This part is devoted to the consideration of such a concept as a lively silhouette and its role in determining the target audience of game projects. The study also includes ways to build a consumer community, using online and offline tools. The result of the work was the described structure of the target audience, the lively silhouette of the board game, as well as a plan for communication with consumers through various channels and platforms.

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