Ergonyms in the Linguistic Landscape on the Example of the Names of Pharmacies and Medical Institutions of Nizhny Novgorod

Student: Timofeeva Tatiana

Faculty: Faculty of Humanities (Nizhny Novgorod)

Educational Programme: Fundamental and Applied Linguistics (Bachelor)

Final Grade: 7

Year of Graduation: 2019

The purpose of this study is a complex analysis of language units such as names of pharmacies and medical institutions existing in Nizhny Novgorod. Several methods are used. The main method is a descriptive technique. Another one is categorical method and the third is quantitative method. It is expected that ergonyms with semantic of health are most in demand. There could be a big number of ergonyms which had been created by transliteration. The premise that brings this assumption is in the fact that Nizhny Novgorod is a multi-ethnic city, where people actively use vocabulary of foreign languages.

Full text (added June 1, 2019)

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