Media Opportunities of Classical Music Audience Growth in Russia (the Case of Ivanovo Town)

Student: Arutyunyan Nora

Supervisor: Alexander N. Arkhangelsky

Educational Programme: Journalism (Bachelor)

Final Grade: 9

Year of Graduation: 2019

The academic paper is connected to the problem issue of the classical music audience enlargement through media opportunities. The classical culture management should comply with new trends and methods of promotion for the audience growth. To conduct a research, the academic papers, sociological surveys, statistics were analyzed. The case of Ivanovo town was considered to evaluate the efficiency of the audience enrichment through media technologies. The results of the academic paper will be useful for appropriate classical music management in Russia, and reveal the new aspects for further research.

Full text (added May 5, 2019)

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