Management of Integration of Luxury Hospitality Industry into Destination Marketing

In the 1st Chapter of the master's thesis the student considered the main theoretical aspects of the destination marketing and marketing of five-star hotels. The definitions of place management, place marketing and destination marketing were given, as well as the main components of the destination marketing, including the role of hotel marketing in the promotion of the territory, were discussed in detail. The wide scientific and practical base, specialized magazines, foreign and Russian sources are used. Chapter 2 describes the main methods used in the study: both quantitative and qualitative, and describes the sample and its selection criteria. Qualitative methods include content analysis, expert survey, case-study, site analysis of selected hotels. Quantitative methods include statistical analysis of the sample, which included 906 hotels (for several types), using the program SPSS Statistics. In Chapter 3, the results of the study identified the main trends in the development of the hospitality industry, as well as recommendations, segmented by types of hotels.