Development of the Portrait Interview Genre on the Youtube Platform as a Tool to Attract and Retain Online Audience

Student: Khasanova Rushana

Educational Programme: Journalism (Bachelor)

Year of Graduation: 2019

Active development of Internet resources has significantly changed the attitude of media consumption among the population. For example, blogs on the Internet have become a full-fledged source for obtaining relevant information. A study by Mediascope on media consumption in February 2019 showed that YouTube was among the three most visited sites in Russia. Many journalists in connection with the growing popularity of video hosting decided to move their activities to the online environment. This work is aimed at studying the specifics of the construction, mechanisms and methods used by the authors when creating projects in the format of a portrait interview.

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