Customer Segmentation for Educational Center Services

Student: Kolodina Anna

Supervisor: Natalia Kim

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Marketing (Master)

Year of Graduation: 2019

This paper is to create consumer segments of the educational service company based on the analysis of demographic, behavioral and psychographic indicators of the target audience. The time frame for practical research is determined by March-May, 2019. The findings of the study are to be applied in the company under consideration. On the basis of this work, the management of the company will be able to adjust its marketing activities and increase its effectiveness.

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