Year of Graduation
Multi-Platform Web Series Production: Producing and Promotion Specifics (Creative Format)
This research is a summary of the process of producing and promotion a multi-platform web series "Kristina comes home" and results of this work. The main goal of the study was to create a pilot of the series which will be in demand among the target audience, without any budget except for our personal investments. To achieve this goal, two methods were used: experiment and case study. The experiment was divided into two stages due to their specifics: production and promotion.