Technology for Creating and Developing an Educational Online Course as a Media Product. Case of the Company Dancehelp.ru

Student: Panasenko Iuliia

Educational Programme: Media Communications (Bachelor)

Final Grade: 10

Year of Graduation: 2019

The sphere of e-learning and educational technologies is rapidly developing all over the world. Moreover, over the past several years the Russian market of online education and EdTech has continued to experience intensive growth. However, very little empirical research has been carried out to discover educational technologies and content production of online courses, which are produced by businesses, not by universities. The present study is devoted to the research of the technology for creating and developing an educational online course as a media product. The paper concentrates on case of the Company Dancehelp.ru that produces online courses for professional community of choreographers. The study summarized the current data on the both, global and Russian, markets of online education and identified the main trends of their development, as well as the educational preferences of the Russian audience. During the expert interviews, the main stages and tools for creating an online course as a media product were identified. While taking part in online course production in the Company Dancehelp.ru as junior producer, I applied the method of in-depth interviews and observation method to establish the technology for creating and developing an educational online course. As a result of the survey of more than two hundred graduates of the Dancehelp.ru online courses the hypothesis that the online course is an effective tool for creating a community in the digital environment has been confirmed.

Full text (added May 5, 2019)

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