• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

The Impact of the Formula 1 Grand Prix Results on the Stock Prices of Sponsorship Companies

Student: Pavaliaev Egor

Supervisor: Sergey Volodin

Faculty: Faculty of Economic Sciences

Educational Programme: Economics (Bachelor)

Final Grade: 7

Year of Graduation: 2019

Nowadays, sponsorship is an important part of any sporting event worldwide. It has become a common marketing tool. Why do some companies with small investments in advertising manage to earn high loyalty and profitability, while others with relatively large budgets are not given enough attention and, as a result, financial indicators do not reach the desired level? Large-scale international sports events have a large audience around the world. The teams are sponsored by the world's largest companies, whose stock returns are monitored in the stock market. The main purpose of my work is to determine how the results of sporting events affect the prices of shares of sponsoring companies and what external and internal causes may affect them. I have analyzed the Formula 1 race for the period from 2010 to 2018 to determine such relationships. The sample included 26 sponsors from 6 racing teams, and the total number of observations was more than 1000. In addition, the results for each industry of companies were analyzed separately and a subsample was made with significant Grand Prix for testing relevant hypotheses.

Full text (added May 10, 2019)

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses