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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Egor Pavaliaev
The Impact of the Formula 1 Grand Prix Results on the Stock Prices of Sponsorship Companies
Economics
(Bachelor’s programme)
7
2019
Nowadays, sponsorship is an important part of any sporting event worldwide. It has become a common marketing tool. Why do some companies with small investments in advertising manage to earn high loyalty and profitability, while others with relatively large budgets are not given enough attention and, as a result, financial indicators do not reach the desired level? Large-scale international sports events have a large audience around the world. The teams are sponsored by the world's largest companies, whose stock returns are monitored in the stock market. The main purpose of my work is to determine how the results of sporting events affect the prices of shares of sponsoring companies and what external and internal causes may affect them.

I have analyzed the Formula 1 race for the period from 2010 to 2018 to determine such relationships. The sample included 26 sponsors from 6 racing teams, and the total number of observations was more than 1000. In addition, the results for each industry of companies were analyzed separately and a subsample was made with significant Grand Prix for testing relevant hypotheses.

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