The Rise of Digital Services for Passenger Car Maintenance: Global Trends and Russian Specifics

This Master thesis approaches to identify key shifts of passenger car maintenance services to digital solutions. In the course of the work, the key markets in the automotive field have been researched, including Russian one. This study has reviewed a large number of mobile services connected to the car maintenance tasks including • Car-sharing • Car subscription • Taxi • Refueling • Telematics • Parking • Car washing • Car repairs • Car insurance To make a research, the master thesis contains the following research methods and approaches literature review, desk research, expert interviews, case study Through the application of methods and approaches above have been identified trends impacting on the global car industry in general and on car maintenance services such as emergence of digitalization, new business models of car ownership and electrification. In addition to global trends, this study have identified major opportunities for digital services for passenger cars in Russia: • Mobile apps are becoming key drivers of digitalization • The new maintenance car services can be integrated with new car business models such as car sharing and car subscription. Furthermore, the new maintenance digital services have clear trends to fast grow in Russia • Case study preformed for automotive company showed how operating model of car supplier can be adopted to new digital economy and customer behavior with Russian market specific.