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Native Advertising as a Method of Media Monetizing: Principles, Typology, Tools

Student: Oleg Koryashkin

Supervisor: Tatiana Tikhomirova

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Journalism (Bachelor)

Final Grade: 9

Year of Graduation: 2019

This work is devoted to the study of native advertising as an effective way to monetize the media, the typology of native advertising, as well as the study of ways to assess the effectiveness of native content. During the work, foreign and domestic media were analyzed.

Full text (added May 5, 2019)

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