Corporate events as a Factor that Increases Loyalty of Employees

Student: Balikoeva Marianna

Educational Programme: Public Administration (Bachelor)

Year of Graduation: 2019

The loyalty of personnel is a key factor of successful functioning of any organization. Workers with the low level of loyalty promote decrease in level of competitiveness of a brand in the market and to increase in turnover of staff. Thereof the personnel policy of the organizations is aimed at management of the level of loyalty of subordinates. In work corporate actions as the tool for management of the level of loyalty of personnel are considered. Approaches of the Russian and foreign authors to determination of loyalty reveal and compared, types of corporate actions are considered. In this work the empirical research on a technique of L.G. Pochebut is also conducted and the aim of the research is to identify the interrelation between the level of loyalty and types of corporate actions.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses