Business Plan of Style Agency

Student: Baranova Darya

Supervisor: Gulnara Afruzovna Minnigaleeva

Educational Programme: Management (Bachelor)

Year of Graduation: 2019

This paper presents the process of creating a business plan for the Agency providing services of stylists. Most of the work consists of research and analysis of the fashion industry, current trends in the market, as well as real cases of successful startups in the sphere of style. In addition to the analysis of statistics, there is also an analysis of the information collected by empirical methods – an interview with two representatives of the Russian fashion industry and a discussion with a focus group of potential clients of the Agency. All the work done was the basis for the creation of a business plan, which is presented in the final part of the diploma.

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