Transformation of Cosmetic Brands Polyformat Native Advertising in Lifestyle Magazines

Student: Arkhipova Anna

Educational Programme: Media Communications (Bachelor)

Year of Graduation: 2019

In this paper, we studied the peculiarities of the transformation of native beauty-advertising in Russian lifestyle magazines, published from 1994 to the present days. General formats' concepts and specialized characteristics: the choice of characters, themes, as well as textual content and visual design of the layouts have been analysed deeply.

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