Development of a Digital-Strategy for Non-Profit Organizations on the Example of the Charity Fund 1Pomogaet

Student: Hereniuk Inessa

Educational Programme: Media Communications (Bachelor)

Year of Graduation: 2019

In the context of qualitative and quantitative growth of NPOs and increased competition in the sector, the need to promote this type of organization is obvious. The most effective and affordable marketing tool for NPOs is online promotion. The online environment reduces the distance from NPOs to potential benefactors, and increases audience confidence in the organization. Nevertheless, the analysis showed the inefficient use of social networks as a promotion tool of NPOs. The purpose of this study is to identify the features of online marketing of NGOs for the subsequent development of a digital-strategy for the charity foundation “1 helps”.

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