PERSIMMONA Brand Lingerie Collection Development and Creation

Student: Reshetnikova Evgeniya

Educational Programme: Fashion (Master)

Year of Graduation: 2019

The topic of the Diploma work was chosen due to the fact that my goal of getting Masters degree was to gain knowledge to create my own brand. In the course of working on my graduation project, I was able to get an idea of how to build a brand concept, how to define my target audience. The development of the debut collection has allowed to expand my knowledge in the field of clothing, fabrics and methods of selling finished products. The inspiration for the creating the brand became film stars of 30-50s of the 20th century. In my opinion, thanks to the Hollywood actresses of the time that the reference image of feminine beauty and attractiveness appeared, which is still relevant today.

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