Application of the Model of Diffusion of Innovations in the Transport Sector in the Economic Development of Russian Regions

It is considered to be that one of the most important reasons slowing down the development of the Russian economy is its large territory with a high degree of differentiation of natural and climatic conditions. It is high communication links that create a network that facilitates the exchange and dissemination of information, technology, and knowledge, which are the main components of social progress. Following from this, we can conclude that the development of the transport sector in such conditions plays a major role. The paper examines the origins of the development of the economy of the regions of the Russian Federation with the identification of factors of their differentiation. The following explains the main problems of the transport system of the Russian Federation within the framework of the infrastructure provision of subjects and causal links of regional development. The author reveals that currently in the Russian Federation there is an increase in motor vehicles with a parallel deterioration of the ecological situation due to the high content of emissions from mobile sources, which is confirmed by signs of global warming. As a solution to the problem, the introduction of wide use of gas engine fuel into the transport industry is considered. To review this process, the innovation diffusion model proposed in 1962 by the American scientist E. Rogers is used. Using statistical modeling and programming skills, the author identifies the parameters of the model and, based on them, comes to the conclusion that it is necessary to increase the effect of external influence through advertising. As an alternative, it is proposed to introduce sociocultural and educational measures into society in order to increase potential consumers, which ultimately will have a positive impact on the parameters of the diffusion model and will expand the area of ​​impact of public policy.