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Market Research of Neuromarketing Services in Russia

Student: Vitaliya Chasovskaya

Supervisor: Evgeny Tsaplin

Faculty: Graduate School of Business

Educational Programme: Management (Bachelor)

Year of Graduation: 2019

Nowadays neuromarketing, an emerging disciplinary field in marketing, is being broadly discussed. However, studies in this area are very scarce compared to other areas of marketing. Our knowledge of neuromarketing tools and research methods is quite limited since it depends on discoveries in the field of neuroscience. Furthermore, neuromarketing is quite a new concept which was developed in the end of 1990-s. Thus, this contemporary study has gained a number of followers who implemented the concept of neuromarketing in academic research and business practice. Today there are a few neuromarketing agencies in Russia. Hence, the market of neuromarketing services needs to be closer and further examined. Such research methods as secondary marketing analysis, in-depth interviews and benchmarking of foreign practices will be used in the work. Subsequently, certain recommendations based on the research will be provided. This database could be easily leveraged for practical purposes as well as stimulate interest in both market players and consumers.

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