PR of Film Industry Regulation in the Ministry of Culture in the Russian Federation

The aim of the study is to identify the features of the coverage of the regulation of the domestic film industry in the media with the final formulation of recommendations for the PR service of the Ministry of Culture of the Russian Federation. Using the content analysis of publications from the Factiva information-analytical system, it was revealed that the PR service of the Ministry of Culture resorts to such a tool to increase the legitimacy of the department’s activities as the active participation of the person of the Minister in the so-called problem points with public declaration of his position on key issues. The author makes a conclusion about the interest of the media in covering management decisions related to the implementation of measures to implement the policy, according to the Strategy for the Development of Cultural Policy of 2030 and the Report “On the main directions and results of the activities of the Ministry of Culture of the Russian Federation in 2018 and objectives for 2019” . The hypothesis was proved that with the reassignment of the Minister (05/18/2018), the PR department of the Ministry of Culture formulated its model cycle of actions for strategic, informational and organizational interaction in the media, which is based on the personal active participation of the Minister in the regulation of the film industry. Moreover, the author comes to the conclusion that currently special events and events in the field of the film industry, organized with the support of the Ministry of Culture of the Russian Federation, do not need constant PR support from the Minister. The recommendations proposed in the third chapter are aimed mainly at shifting the focus from covering the activities of the Minister, reducing the effect of being present at events related to the film industry; and also, on rebuilding the model of interaction between the PR services of state authorities and the Russian media system as a whole.