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Festival in the Framework of Shaping Urban Media Environment and Public Venues in Russian Cities

Student: Anna Rylnikova

Supervisor: Ekaterina Lapina-Kratasyuk

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Media Communications (Bachelor)

Final Grade: 10

Year of Graduation: 2019

At the end of February 2019, Moscow topped the rating of the most theatrical cities of Russia, according to the agency “TourStat”. However, every year more and more cultural centers in the regions appear in Russia thanks to multi-genre festivals that become noticeable points of attraction for the local population and residents of other cities. The main goal of this work is an attempt to evaluate the influence of festivals on the urban media environment and the formation of public spaces in Russian cities. The study will highlight the elements of the urban media environment and the types of public spaces with which the festivals work, identify the interested parties of the festival, formulate possible economic benefits from its implementation and evaluate ways of involving city residents in the festivals' events. An open source analysis of multi-genre Russian festivals and expert interviews with representatives of festivals and city authorities, which coordinates and initiates these cultural events, are chosen as research methods. The work results will confirm or refute the hypothesis that multi-genre festivals can be effective tools for the formation of the urban media environment and public spaces of Russian cities, provided that the city administration supports the holding of a cultural event.

Full text (added May 5, 2019)

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