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The Impact of Trade Policy on the International Brand Competitiveness in the Fashion Industry

Student: Tatyana Velikaya

Supervisor: Tatiana G. Filosofova

Faculty: Faculty of World Economy and International Affairs

Educational Programme: World Economy (Bachelor)

Final Grade: 7

Year of Graduation: 2019

Trade policy affects various aspects of economic activity, including the competitiveness of countries, companies, brands and products. With the liberalization of trade, the fashion industry began to develop rapidly, and mass-market brands began to occupy a dominant role in the market of the fashion industry. The aim of the work is to assess the impact of trade policy on the level of competitiveness of the international fashion brand on the example of the Spanish brand Zara, owned by one of the giants of the fashion industry Inditex. A comparative analysis of trade policies of Spain, Italy, France, China, the USA and Russia was carried out and the level of competitiveness of the Zara brand was determined.

Full text (added May 16, 2019)

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