Modern Strategies for the Presence of Mass Media Brands in Social Media

The main target of this study is to reveal and to typologize modern promotion strategies of mass media in social networks and strategies of their presence. To achieve the main target, I will need to complete several tasks. Two research methods will be used in the theoretical research: historical analysis of the development of the social networks and the messengers and theoretical analysis. Two research methods will be used in the practical part of my research: analysis of content and deep interviews with members of the chosen media from the empiric base. The empiric base of my research contains five different pages of the media in social networks, demonstrating a variety of topics and content types: 1) Small media with citizen journalism 2) Glossy magazine 3) Radio station 4) Social and political media 5) TV channel The final result of the research will be the systematization of current knowledge in the fields of journalism, marketing, media and communications with the addition of the facts obtained in the process of empirical research, including the studies of social network as a phenomenon determining the development of media in Russian reality. This work will contain four main parts (three theoretical and one practical): 1) The history of development of social networks and messengers 2) The term “new media” and the history of its formation 3) The main aspects of media interaction with the audience and the basics of social media marketing 4) The main strategies of media presence in social networks 5) Typologization of media promotion strategies depending on the theme of the content