The Research of Centennial's Customer Experience in the Field of Park Entertainment on the Example of VDNH

Student: Martikhina Sofya

Educational Programme: Management (Bachelor)

Year of Graduation: 2019

The present paper describes a proposed study that will examine the consumer insights in the leisure industry. The main purpose of this research is to reveal centennials’ customer experience in the field of park entertainment and to develop recommendations for attracting the generation Z to the public space VDNH. The goal of the project is going to be achieved via the analysis of theoretical studies on two topics: customer experience and generation Z. The practical part of the study mainly involves a content-analysis of VDNH and a questionnaire among the representatives of generation Z. It is anticipated that the results of this study will help to bring certain improvements into existing conception of the proposed entertainment in VDNH and their promotion, thus making this public place more attractive to most centennials.

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