Application of Design Thinking Methodology in Product Analytics

The paper presents the overview of the theory of scientific and practical approach of the design thinking methodology. A review of different sources of information about the organization of work of modern product teams is carried out. Trends of product development in the field of e-commerce are identified. The activity of the product team of one of the largest Russian products in the sphere of e-commerce is considered in the practical part of the research. The results of the session of design thinking, which was held with the product analysts of the team to create a popular feature for the end user, are presented. The result of the design session is a prototype of the machine learning model. The developed prototype solves an actual problem of users, taking into account peculiarities of the market. Thus, successful experience of introduction of the approach of design thinking methodology in work of product analysts is considered in work.