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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Anastasiia Levada
Developing of a Competitive Organization Strategy of the Company Sanofi
Management
(Bachelor’s programme)
2019
Today the modern business environment has become a very complex and uncertain arena. The only way for companies to survive under these circumstances is to find a strategy that will differentiate them from competitors. At present, the pharmaceutical market as one of the most profitable sectors of the economy is developing rapidly. The pharmaceutical industry shows its consolidation, concentration of production and market orientation. Modern companies have to gain broader understanding of the essentials that are compulsory if they want to survive in increasingly competitive global market. The major problem is the lack of current practical research which could offer method to imply the process of evaluation competitive strategic decisions. Moreover, the complexity of the strategy development process in Russia is explained by the lack of reliable market information. Therefore, the project could be considered as the elaboration the model of formation a strategy, which advance a complex assessment of factors of enterprise competition. This research focuses on the practical part, taking broad view of the today’s consequences which have a huge impact on the market.

Company “Sanofi” is one of the main players on the pharmaceutical market in Russia. Currently, the company continues to search for a balance to meet the needs of patients without damage to the improvement of production and a stable position among competitors. Therefore, the primary aim of the proposed research is to describe the strategy in the company “Sanofi”, identifying the weak points to prevent possible negative external effects. Generally, it is challenging to see and detect difficulties in strategic planning for people in organization who tend to be too close to the problems to notice them. This work could assist the company to succeed in its global purpose to be a leader on the market in Russia in relation to competitors. In addition, the analysis could help the company «Sanofi» to get a new insight on existing processes in the organization as a promotion tool for finding unusual ways of increasing the competitiveness.

The study presented here summarizes all the trends on the pharma market and identifies the core characteristics of companies on it. Findings in this work makes an important generalization of key tactics that pharma companies could use to be competitive in this field. During the work, the differentiation strategy was defined as the main prospect of strengthening the company's position relative to its competitors. The recommended competitive strategy involves the optimization of internal processes and costs, increasing awareness among consumers and building more trustworthy relationships with the target audience.

The practical part of the work covers issues related to pharma-market problems and current tendencies, with the focus on the competitiveness of company «Sanofi». The results obtained provides a guideline for further investigations of each organization separately. Finally, findings in this research could be very productive and open up a whole range of new opportunities for the company “Sanofi”. This work shows the diversity of areas for competition in the pharmaceutical field and indicates the need to introduce modern technological and managerial methods for successful competition.

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