• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
  • HSE University
  • Student Theses
  • New Methods of Promoting a Brand Trough Social Media, UGC Platforms and Brand Media (Series of Podcasts) (Creative Format)

New Methods of Promoting a Brand Trough Social Media, UGC Platforms and Brand Media (Series of Podcasts) (Creative Format)

Student: Popova Anna

Supervisor: Grigory Krichevsky

Faculty: Faculty of Creative Industries

Educational Programme: Media Communications (Bachelor)

Year of Graduation: 2019

Branding is a phenomenon which could only be realized on platforms which produce information, as far as the brand need to transmit messages to consumers. Brands exist in a paradigm of synergy with its informational resources and should adapt to its environment. The proposed research aims to analyze the modern ways to produce and distribute branded and brand content in various sources, such as online-magazines and brands’ social media. In order to analyze the platforms and processes two complementary types of qualitative analysis will be used. The content analysis of branded media of several brands widely known in the sphere will allow us to reveal significant cases of content-management. Interviewing professionals from major recourses – magazine, marketing agency and mass-media - will reveal insider information about working practices of producing branded content. The project will represent as a number of podcasts with interviews. Thus, we will be able to draw a conclusion of industry of content-marketing and new PR-practices. Keywords: media studies, brand-management, brand media, content-marketing, content analysis, pr

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses