Development of a Competitive Strategy for Medium-Sized Businesses in the Market of Building Materials

The competitiveness of a company largely depends on the right choice of strategy. The company's strategy is a whole range of measures to improve the company's position in the long and short term. A properly developed strategy is the key to the survival and advancement of a company, while many small companies do not have clearly defined goals and strategies. The main goal of this work is to develop a competitive strategy for a medium-sized business in the building materials market, as exemplified by company «N» which operating in the Russian regional market. The first part of the work examines theoretical approaches to the development of a competitive strategy, the second describes the company and the market in which it operates, the third part is devoted directly to the development of a strategy for the selected company.